The concept behind the Bullet Proof Mortgage Marketing Plan is to completely dominate the client acquisition side of the business via cutting edge search engine placement to compliment any offline marketing you may be engaged in. And to separate your mortgage company from the competition with effective, valuable and automated marketing tools during the sales cycle and after funding the loan, earning coveted repeat and referral business by utilizing award winning customer loyalty tools.

• Create a network of 15 top 5 positioned, highly optimized, web sites focused on customer acquisition and exclusive lead generation through major search engines Google, Yahoo, AOL and MSN.
  
• Brand and bullet proof your business by capturing leads in the mortgage product space, such as refinance and debt consolidation, and in the real estate product space such as purchase leads and home sellers leads via several competitive sites all featuring your mortgage Company.
  
• Nurture and improve your return on every marketing dollar spent by inserting every contact into an automated email drip marketing system ensuring that you never lose a lead due to lack of follow-up.
  
• Guarantee repeat business by communicating with your customer base with valuable monthly content and taking note of their special occasions and automated refinance communication triggered by date and delivered via email.