These assumptions are based on research found in the top markets report.

Search Engine Monthly Traffic Assumptions & ROI

• 59,000 monthly searches - The available amount of average monthly searches for your market can be produced for you by a sales and marketing representative. In this example, last month there were 59,000 searches for mortgage and real estate related terms in Google, Yahoo, MSN and AOL as a group.
  
• Growth in traffic of 1% monthly starting month 3 - this means that in this example you receive 1% of the available traffic in month 3, 2% in month 4, 3% in month 5, etc.
  
• 3% Conversion of traffic into leads - this means that 3% of the web site visitors complete a lead form and submit it, 3 out of every 100 visitors, a very low expectation.
  
• 10% Conversion of leads into sales - this means that 10% of the 3% turn into sales, again a very reasonable number considering this plan is targeted motivated buyers already looking for your product.
  
• Average sale price of 2 points on a $450,000.00 loan.
  
  

Graph 1 – Monthly traffic

Graph 2 – Monthly leads

Graph 3 – Monthly sales

Graph 4 – Monthly ROI