Statistical tools

Analyze the success of your campaigns and optimize future campaigns based upon measured results.

Real Time Statistics Relating to your Online Lead Form:

• Number of Lead Form hits:
  
• -total number of people who viewed user's website lead form
  
• Number of additions to database:
  
• -total number of people who chose to opt-in
  
• Number of removals from database:
  
• -total number of people who chose to opt-out
  
• Number of profile updates:
  
• -total number of subscribers who changed their profiles
  
  

Real Time Messaging Statistics:

• Total number of messages sent
  
• Number of Plain Text messages sent
  
• Number of HTML messages sent
  
• Number of bounced (undeliverable) messages
  
• Number of HTML messages opened
  
• Number of AOL (6.0 & newer) messages opened
  
• Percentage of sent HTML messages that were opened
  
• Percentage of sent AOL (6.0 & newer) messages that were opened
  
• The names and email address's of the subscribers who opened the message
  
  

Real Time Link Tracking/ Click-Through Statistics:

• Total number clicked
  
• Total number clicked by recipients of Plain Text messages
  
• Total number clicked by recipients of AOL 5.0 & older messages
  
• Total number clicked by recipients of AOL6.0 & newer messages
  
• Total number clicked by recipients of HTML messages
  
• Percentage Response Rate by HTML & AOL6.0 recipients
  
• The names and email addresses of the subscribers who clicked
  
  
  

Real Time Viral Marketing Program Statistics (Refer-a-Friend):

• Total participants
  
• Total number of people referred
  
• Total number of sign-ups from those referred
  
• Percent conversion rate
  
• Names of participants
  
• Total number referred by individual participants
  
• Total sign-ups generated by individual participants
  
  
  

Real Time Customer Loyalty/Frequency Program Statistics (Event Reminder):

• Total opened (by month)
  
• Total sent (by month)
  
• Percentage Opened
  
• Number of links clicked by HTML recipients
  
• Number of links clicked by AOL recipients
  
• Percentage of links clicked