Concept

• Create a well positioned, highly optimized web site focused on customer acquisition and exclusive lead generation. 
• Brand and bullet proof your business by capturing leads in the mortgage product space, specifically in refinance and debt consolidation.
• Place site at the top of Google, Yahoo, AOL and MSN for hundreds of phrases within 10 business days.
• Nurture and improve your return on every marketing dollar spent by inserting every contact into an automated email drip marketing system ensuring that you never lose a lead due to lack of follow-up.
• Guarantee repeat business by communicating with your customer base with valuable monthly content and taking note of their special occasions.

Objectives

• Generate more qualified, exclusive leads via your site and position
• Reduce marketing expenses
• Nurture repeat business
• Brand your company to consumers
• Increase loan originations from current production to your goal in 12 months